9 Ways to Optimize Your Articles for Google In 2018

Optimize Your Article for Google

Do you want to maximize your ranking? Optimize your articles for Google by adhering to the following technical specifications. Nevertheless, as much as the specifications below may be useful, you cannot ignore the fact that quality content matters.  Now, with the quality content, you can go ahead and optimize it to have a high number of visitors on your website.

And because many readers believe the webpage that appears on the first page of Google search contain quality content, they won’t search any further; they will click on what they see. So, you as a website owner should strive to at least have your web page on the first pages of Google search results. Of course, it is not easy, it needs time and commitment, but it is worth doing.

Again, it is not a one-time thing, every page you publish and want to rank, you must always optimize it.

Here are several things that you need to do to achieve that.

  1. Title

Your post title is what you readers see first before they get access to the entire article. The post title makes readers decide if to continue reading or not. It should, therefore, be appealing and should not have more than 66 characters.

However, though the title may be attractive, if it is not optimized it may never rank on Google. In my other article on Why Your Articles Are Not Ranking Number One On Google, I explained it is important to help Google know what your article is about by optimizing it. How do you do that? Make sure your focus keyword appears in the post title.

  1. Keyword

Do you find it difficult to come up with an appropriate keyword? Well, Google Trends will be of help. Choose a keyword you have not used previously in your website. Be unique, and no one will accuse you of duplicating content.

Don’t use it once and think it is all done; use it several times in your article. For example; you can have a keyword in the introduction, twice in the body (depending on the size of your article), in the subtitle, and in the conclusion. The higher the word count of your content, the more the opportunity to use your keyword severally.

Shorter articles need fewer keywords. Nevertheless, avoid stuffing your article. To optimize your articles for Google, you can decide to use several different keywords. For example, you can use three different keywords in one article.

Why is this effective and important? Two people typing on the search engine using two different keywords, which you have used will most probably land on your page.

Optimize Your Articles for Google

Otherwise, it is no harm to use one keyword. It is also crucial to note that long tail keywords are considered to rank better. What is a long-tail keyword? A keyword that has three to four words is termed as a long-tail.

Nevertheless, be sure not to fall into a terrible mistake I have seen many people make. Don’t just add the long tail keyword anywhere to optimize your articles, allow it to appear naturally in your content. Let it be relevant to the content.

  1. Meta Description

In the search engine, a Meta description appears below the title. Having a meta description that has 156-160 characters is considered appropriate. More than 160 characters will lower your rankings. Since the Meta description appears below the title, it should be charming yet relevant. Let it compel readers to click on your page to read more.

To enhance ranking, include your keyword in the meta description. It is essential to add a call to action to it. For example, in this article, the first two sentences make up a meta description which also has a call to action.

  1. Optimize the URL

Always optimize the URL of your page. By doing this, you will be providing a description to the search engines on what your page is all about hence Optimize Your Articles for Google. Now, to make it easy for your users to find your web content quickly, always include a relevant keyword in the URL.

For example, if you write articles on Optimizing WebPages, your URL should be; https://mywebsite.com/optimizing-WebPages/

  1. Image File names and Alt Tags

It is important to know that SEO rules apply even to images. Therefore, images on your site cannot rank if you do not use a file name and an alt tag that has a keyword. Use appropriate file names that describe the image. Never use “image005.jpg.” as a file name.

Use a relevant file name to optimize your articles for Google by adding a keyword to the alt attributes. For example, your image file name can be “Optimize your articles for Google.jpg.”

  1. Out Bounds links/External Links

Should you link your pages to other websites? Yes, it is essential. Why? Outbound links direct your readers to another website or web page, which optimizes and increases the number of readers on your site. However, you don’t just link to any webpage or website; you need to identify high-authority websites and link to them.

Again, too much of anything is poisonous; avoid adding too many outbound links. One or two high authority sites are okay. However, it depends on the word count of your article.

  1. Inbound Links

Do you want your readers to access other articles on your site? Here is a good chance to add inbound links to your article. Make sure you link to the most appropriate pages. If the information in the links is relevant and crucial to your readers, they will want to get more from your site. Once again, avoid adding too many inbound links.

  1. Share on Social Media

You need more readers on your website. Right? Inserting a sharing button on your pages is vital and helpful and will optimize your articles for Google. You see, the more the share, the more the world (readers) gets to know you, and the more the chances of getting high traffic on your website.

Make it your behavior, any time you publish new content, to click every sharing button you have on your page, especially on Twitter, Facebook, and Linkedin. Encourage your friends to share the content, too, if they find it helpful.

  1. Header Tag

A header tag is very crucial. To optimize it, you need to have your keyword in the header tag. This way, when search engines crawl your site, they will consider the header and identify the keywords you have used as vital.

The header tag runs from H1, H2, and H3, to H6. However, you don’t just add the header tags anywhere. You’ve got to be orderly. That is, start with H1, H2, and H3, and follow that order till you are through with all the tags. You can read more on header tags here.

One more thing to remember, your headers should be readable. Again, avoid stuffing keywords.

Final Line

While it is very crucial to Optimize Your Articles for Google, many people don’t know how to do it. Don’t be a victim of publishing content that never ranks. Start by having a primary focus on always providing your readers and daily visitors with quality content all the time. However, the good thing is that once your readers realize your website has great content, they will become your regular followers.

And though it may take time to rank, eventually, you will make it if you consistently follow the strategies I have stated herein. Nothing discussed above is too complicated; it is all doable.

Apply it, and you will be glad you read this article.

Why Your Articles Are Not Ranking Number One On Google

Ranking Number One on Google

Could you be wondering why your articles are not ranking number one on Google? I’ll take you through some of the reasons why you are not achieving this.
Of course, the internet is full of poor content, right? But does that mean that all content that is not ranking number one on Google is not quality? Again, why is it hard even for some content marketing gurus to have their articles stand out on Google?

You may have quality articles and excellent content marketing skill, but still, find it difficult to have people notice your site quickly. The right strategies must be applied, and you must also be patient to start seeing the benefits of it all. Nothing is easy at first, but with time you will find it easy, and doable.

This article will help you know how to start ranking top on Google. Find out more by reading the content.

Ranking Top on Google through High Quality

Are your pages flooded with poor quality content? Is the word count less than 300 words? Then, you cannot rank number one on Google. Over the years, you have heard that quality matters most. Yes, to some extent it is true, but that does not mean that quantity does not matter at all.

You cannot have pages with only 250 words and expect to rank. Word count should be a factor to consider too. Nevertheless, as much as you are considering the word count factor, always prioritize quality. Don’t just fill the page, let each word you type make sense. This way, you will always be ranking number one on Google.

Strive to ensure that your content makes content marketing easy for you.

The more the word count, the more the opportunity to include more keywords thus the possibilities to rank high. Again, your page seems resourceful and valuable if the word count is high.

Web Page Optimization

Optimizing your web pages alone cannot help you rank number one on Google. The correct way of content optimization must be applied. For Google to rank your content after the keyword has been typed, it needs to understand what your content is all about.

How do you do that? By rightfully optimizing your web pages. This way your content will stand out.

How do you optimize your web pages correctly?

  • Have a primary keyword (main topic) and a secondary keyword (that supports the topic). Let each page on your website focus entirely on the main subject.
  • Include the primary keyword in the title, introduction, body, and last paragraph of your content. Also, include the secondary keyword in your subtitles.
  • Chose three or four keywords (secondary keywords) that relate to your main topic.
  • Dynamically generate URLs that have a keyword.
  • Identify one or two high authority websites that relate with your content and link out to them.
  • Link internally to other (one or two) pages that relate to the main topic on your websites.
  • When naming your images, include a secondary keyword in the filename.

Low-Quality Backlink

Any incoming links (from another website) to your site are known as backlinks. To show how reliable and trustworthy your website is, you need to backlink your website. With low-quality backlink or no backlink whatsoever, ranking number one on Google may end up to be a dream never come true!

The thing, therefore, is identifying relevant websites (in your niche) that offer high-quality content and backlink your site. A single high-quality backlink to your website can tremendously cause your content to rank number one on Google.

Ranking Number One On Google

In short; quality matters most in backlinks.

As much as you are backlinking to high-quality websites, your content should be engaging to make readers want to read through the page until they get to the backlink. After all, who will be interested in clicking a backlink in a sparse, boring and non-engaging content?

You should note that when you produce engaging content, other website owners will want to backlink to your site too.

Your Website is Very New to Rank

It should not be a surprise to hear that your website needs to be several months old to rank number one on Google. The older the site; the higher the chances of ranking top on Google. Nevertheless, the fact that your site is new should not make you lose heart. Remember, those sites that are ranking well today started from where you are.

As discussed previously in this article; produce engaging content, optimize the pages and content, backlink to high-quality websites, and you will be ranking number one on Google.

Also, it is important to find if Google indexes your new website. The reason is, Google has to index your site for it to appear on the search engine. Sometimes it takes several weeks for Google to index a new website, but not necessarily.

Final Line

There are so many reasons that can prevent your articles from ranking number one on Google. However, the reasons mentioned above are the most common ones. Thank God; now you know! Take action. Deal with everything that was hindering success from coming your way. You now have the chance to rank number one on Google.

It is important to note that great writers able to produce engaging content are emerging each day and competition becomes high each day too. None of the reasons discussed above is a mountain too big to level; it’s achievable.

However, for your articles to rank number one on Google, you need well-crafted content. That is what you get when you hire me. I provide gilt-edged content that is engaging and will help you rank higher and higher.