How Can a Student Start an Online Business?

How Can a Student Start an Online Business?

I remember joining the university in 2016; my family could only pay for my school fee and accommodation; everything else was a privilege every time I received it.   So, I started several businesses to relieve my mother’s pressure on financing me. Some failed, some succeeded. I know the pinch, so today I’m sharing this article … Read more

How Do I Get Noticed On Upwork? Buy More Connects!

Start Bidding

You have an excellent profile. Superb skills, but no jobs yet. You wonder, “How do I get noticed on Upwork?” First, are you bidding! Days when Upwork used to give 60 free connects are gone and forgotten. Today, you have to buy connects. At least, for a new account, they will give you 20 free … Read more

How To Withdraw Money from Paypal to M-Pesa in One Minute(Updated)!

PayPal to M-Pesa in 2 hours

John is a freelance writer in Kenya. He recently got paid via PayPal. And though he’s delighted about working online and getting paid for his writing efforts, his excitement is short-lived. Why? Because he’s clueless on how to withdraw money from PayPal to his M-Pesa wallet.

Are you facing a similar situation like John? Perhaps even longing to understand the PayPal to M-Pesa withdrawal process in a more clear, coherent, and organized way?

This post provides a clear-cut step-by-step process on how to withdraw PayPal funds directly into your M-Pesa wallet (in a way that even your grandma can understand).

But first, here are quick facts to ponder on:

  • It wasn’t until April 19th, 2018, that Kenyans were able to directly move money from PayPal to their M-Pesa accounts – never mind at affordable rates.
  • Before PayPal partnered with Safaricom to facilitate the withdrawal process, PayPal to M-Pesa agents– honest and unscrupulous alike –dominated the market with glee charging steep facilitation fees. In return offered instant money withdrawal/deposit services.
  • Freelancers like John instead opted to withdraw PayPal funds via Equity Bank at reduced fees. But this alternative withdrawal method took 8 days back in 2013. It now takes 3 days.
  • Today, you can withdraw money from PayPal to M-Pesa in only 1 minute, previously it was 2 hours!

Now, let’s head on to the withdrawal process. Shall we?

#Register to the Service

This is the first step to moving funds between your PayPal and M-Pesa accounts. It’s so easy to register to the PayPal mobile money service. Just follow this link, and click “Get Started”.

Get started PayPal to M-Pesa

You must have a PayPal account before you proceed to register to the PayPal mobile money service. Sign up for an account then proceed to register to the service.

Also, remember the name used to register your M-Pesa account should match the name on your PayPal account for the successful transfer of money.

Otherwise, all your transfer efforts will be futile if there’s a name mismatch on the accounts.

#Use Your PayPal Account and Email Address to Log In

Once you click the “Get Started” button you’ll be redirected to your PayPal account. Here, use your email address and password to log in.

Login To PayPal To Withdraw money

Please note: The PayPal mobile money service operates independently and is powered by TransferTo – a Singapore-based cross-border payment business service.

That’s why you need to use your PayPal account and email address to log in (before you can use the service).

#Link Your PayPal and M-Pesa Accounts

You have registered for the service. You have used your PayPal account to log in to your PayPal Mobile Money Service account. The third step is to link your PayPal and M-Pesa accounts.

How to do this?

Enter your M-Pesa mobile number then click “Link your accounts”.

Link your PayPal to M-Pesa

#Enter Confirmation Code

Immediately you hit the “Link your accounts” button, you’ll receive a confirmation code via text message. Enter the code and click “Confirm” to complete your registration, and voila!


You have successfully registered to the service and linked to your PayPal and M-Pesa accounts and can now withdraw from PayPal to M-Pesa. In only one minute!

Enter confirmation Code to Withdraw Money

So How Do I Withdraw Money To My M-Pesa Account?

I’m glad you want to know.

Now that you have successfully linked your PayPal and M-Pesa accounts, the next step is to withdraw funds from your PayPal to M-Pesa wallet.

To make this possible, let’s head back to the homepage of your PayPal Mobile Money service account. Do you see the “Withdraw from PayPal” button? Yes? Click on it.

withdraw from PayPal to M-Pesa

#Withdraw Money

By clicking the “Withdraw from PayPal” button, you’ll come into full view of your available balance in your PayPal account but in U.S Dollars.

Enter the amount of money you wish to withdraw in the section circled below, then click “Continue to Withdraw”.

Withdraw Funds from PayPal to M-Pesa

#Verify the Withdrawal

Let’s recap.

You have linked your PayPal and M-Pesa accounts. You have authorized the system to withdraw money from PayPal to M-Pesa. Now the final step is to verify the withdrawal.

When you click “Continue to Withdraw” button, you’ll see the amount debited from your PayPal account automatically converted into Kenyan Shillings.

On the same page, you will see the time it takes for your money to be accessible in your M-Pesa account. Click “Confirm” to complete the money transfer, and that’s it!

Paypal to mpesa

Important To Know….

At times, PayPal may limit your  PayPal account due to various reasons. That being said; any money that is there will no longer be accessible. Mostly, they will limit the account for 180 days  (6 months). That’s not a short duration.

However, at times, they will ask you to provide certain documents, which if they are content with, will lift the ban.

Nonetheless, if they do not, you must wait for the 180 days to elapse. Once they do, they will send you an email telling you that the funds are now accessible.

Here’s what to do after that;

  • Login to your PayPal account.
  • Click on “Contact Us” option. Alternatively, you can click on “Help” option.
  • Send them an email explaining that you live outside of U.S and do not have a U.S bank account. Further, explain that you want to send the money to another PayPal account (friend’s or relative’s PayPal account).
    Request them to lift the ban so that you can send the money.
  • Send email and wait for their response.

You should receive an email from them approving your request.


Just so you know, sometimes the account is not limited because you have done anything wrong. No! I am a victim of this limitation. It is the worst thing that can happen to you, especially if you are using the account to receive or pay money. While you can still receive money, you cannot withdraw it.

My account was limited a couple of moths ago. There was nothing wrong I had done. I was told to verify if it was my account.One of the things that I was asked to provide is a bank statement.

There is no need to panic, though I did.

Here’s what I did. I requested for my M-pesa statement. Of course, since I earn money online and get paid through mpesa, it was easy to show the transactions. I mean, once I receive the money in my Paypal account, I don’t send it to Equity rather, I send it to Mpesa.

So, I requested for my Mpesa statement, edited the postal address to look like the one on my paypal then sent it to them.

Remember, they will also ask for your colored ID (Identity Card), both sides.


The PayPal to M-Pesa withdrawal process is simple to execute, right? Well, that’s because it is.

If you are keen to follow through all the steps as provided, you will have your M-Pesa account credited with money in seconds. And you’ll be free to use your money locally as you like.

Is my money secure during the transfer, you ask? PayPal is a worldwide trusted authority in the money transfer business. And Safaricom – parent company to M-Pesa – is a globally recognized Telcom and money service provider as well.

Your money couldn’t be any safer.

If you encounter a problem during the transfer of money from PayPal to M-Pesa or a technical hitch when you try to withdraw money, kindly contact PayPal’s customer service for quick assistance.

How to Monetize a Website: 9 Simple and Proven Ways to Earn Online

monetize a website

Do you have a website that earns you nothing? Or maybe, it is earning too little that you have no hope in it? Well, you need to know that you can earn way above 6 figures through that site. It is possible and EASY. Plus, they are achievable! Not only that, these ways are tested and proven to be effective. No doubt, they will help you monetize a website and earn online without walking to the office (if you want to work from your home).

And no….you don’t need to have more than 1000 followers. That’s a dream come true. Isn’t it?

I do not have a site, yet!

You say.

No need worry, I got you covered.

Here’s how to start a self-hosted WordPress blog.

Okay. Now we are all sorted, right?

Let’s dive in.

But before then, let me explain something here.

Though these ways are simple and proven, it doesn’t mean it will happen within 24 hours of implementing them. Actually, it may take some time to start generating money from your site especially if you do not have a high number of followers.

With good traffic, however, it becomes even easier to monetize a website.

Maybe you are reading this post because your site earns (peanut) nothing. The thing is, it is possible monetize a site, and by the end of this post, you will be fully equipped to monetize a website to earn online.

Simple Proven Ways to Monetize a Website

Affiliate Marketing

Affiliate marketing is the first thing people think about when they want to monetize a website to earn online. Not only that, but it is believed to be an amazing way to make passive income fast. Why?

If some of your site visitors buy what you are endorsing, you can expect to earn as much as 10 to 70 percent of the total price depending on what you are promoting. That’s fantastic, right?

That’s why I have decided to have it as the first proven way to monetize a website in this list.

However, you need to join an affiliate network such as Amazon, ClickBanks, Maxbounty by creating an account with them. Choose the products and goods you want to promote.

They will give you a link to use when promoting the product or services you want. That’s all! You are now ready to monetize your website by promoting the products and goods.

It works well if you have an email list and some followers. Why? These are the people you will reach out to first when promoting a product.

That explains why you need to promote products that relate well with your niche because that will mean the probability of them liking and buying the products are high.

If they like and want to purchase the product or service, they will click on your affiliate link (you will have provided) and buy the product so that you end up earning. That is what is referred to as Cost Per Action (CPA).

You monetize a website through urging your followers to take a particular action which in this case is buying the products or services.

The tactic here is to know how to convince your followers on the benefits of the product you are selling.

Pay Per Click

Definitely, this comes second in my list because this is where I started. According to what I had read on the internet, I did not believe that I could monetize a website through this method. But get it from me, from my experience; it works!

You can, without doubt, earn online through pay per click if you work on building traffic on your site.

So, how does it work?

The first thing you need to do to monetize a website through pay per click is to apply for Google Ad Sense. Google will give you a code which you need to add to your website so that they can start displaying Ad Sense that relates to the content on your site.

It is that simple.

However, ensure that you have several posts on your site. Your web content should be free of plagiarism, too so as to qualify for this application.

Now, anytime your web visitor clicks on an advertisement, you earn some cash. That’s why it is called pay per click. If you are a new blogger and want to earn online, why not try this simple way to monetize a website?

Consider reading: #Hashtag: The Amazing Benefits, The Dos and Don’ts of Using It

Selling Products

Whether you blog about Christianity, the marriage life, helping and giving hope to the poor and the like, you can still monetize a website and earn online.

Let me take, for example, a Christian blog. Many people think that a Christian blog cannot earn as much as a lifestyle blog. But tell me; do you know how many Christians we have in the world?

See what Google says;

Christians earn online

There are 2.18 billion Christians in the world. And since this research was conducted several years ago, I believe that we would get a higher number if new statistics were conducted. What is more interesting is that even Muslims are converting to Christians.

What’s my point here? It is possible to earn online no matter your niche.

Now, talking about the books you can sell, they are quite many. For example, we have books by famous authors like Billy Graham, Reverend Kenneth Hagin (my favorite author) and the like. Yes, people don’t buy eBooks as much as they buy mobile phones and laptops, but the fact is; there are people who are buying Christian books.

You don’t believe? See the screenshots below. “Nearing Home: Life, Faith, and Finishing well” (Affiliate link) has 954 reviews from customers who bought that book, and “The Believer’s Authority” (Affiliate link) has 517 reviews.

Billy Graham earn online

The believers authority earn online

However, you should also consider to look at the reviews. For example, a book like, “Another Look at Faith” does not have many reviews, but the few ones are all positive!

What do we say, therefore?

You can monetize a website irrespective of the niche and earn online by selling products. They must not be eBooks. Whatever your niche, consider the best product to sell to monetize a website.

Flipping Website(s)

If you have a name out there for creating awesome websites as well as captivating content that makes those who come to your site never want to leave; then, you can try flipping sites. Also, it is very easy to monetize a website and earn online through flipping if the site earns awesomely through ad sense or any other method.

Not sure where you can sell your website? No worry. Check out this:

You could also monetize a website if you are a blogger with many sites and are having trouble to manage all of them effectively. To earn good money through flipping a website; ensure that it has awesome content and big traffic.

One thing you need to remember is that it is not easy to rank a site on Google’s first page. Getting traffic is another nightmare for most bloggers.

So, when people hear that you are selling a website that has good traffic and that is ranking well on Google search engine, you bet they will want to buy it at whatever cost you will be selling.

Another good thing to note is that you can sell your site at up to 20-times its monthly income.

Earn Online By Providing Consultation Services

Like I have said previously in this blog post, people will look for you if you have what they need. They will know you have it from what you publish on your website and from what you say. That is why you need to demonstrate a lot of professionalism whenever you have a chance to talk to people about what you do. Whoever your audience may be, you never know who needs (have been looking) for your services.

After that meeting, you bet that several people will seek your consultation services. Whether online or one on one, they will want to know more about what you offer.

To make it even more possible to monetize a website and earn online through consultation services; advertise these services on your site so that people who may not know you are offering them can know.

The good thing with monetizing your website through offering consultation services is that you can make a lot of money within one hour.

You don’t believe me?

See what Anil Agarwal of BloggersPassion charges per hour.

monetize a website through consultation services

Needless to say, this is a proven way to monetize a website and earn online. And trust me; some bloggers are changing way more than this per hour for their consultation services.

However, only start offering consultation services if you are sure you have what it takes.

Selling Advertising Space

Somebody will tell you that you need to have high traffic to monetize a website through selling advertising space. That could be true, but not always.

Let me explain.

I do not have huge traffic like some bloggers I know, but I have had three clients asking me to offer them advertising space.

apply for visa earn online

Actually, when the first client was contacting me, I did not even know how to go about it, so I lost him when he realized that I do not understand how this works. It’s a shame though.

I do not want you to encounter the same.

So, here’s what to do…

Have an advertising space on your website. Advertise it, too, so that people know you are offering advertising space. Since (assuming) you do not have huge traffic as per now, just charge a flat monthly fee. Don’t request much.

Your aim is to earn online as much as you can as you increase your income even as your website generates more traffic.

Now, if you get several interested people, tap yourself and keep offering quality content on your site so that many people can request for this service.

Once you get good traffic, you can review your charges. The most important thing here is to be patient and comfortable with whatever amount you are earning through the website.

As long as you are willing to give it the best, there is hope to monetize a website by offering advertising space.

Request Donations

If you want to monetize a website and earn online so as to help the poor, the disabled, the elderly and the like, then you can consider requesting for donations from your followers and web visitors.  People reading your content will be able to see and understand why you are asking for donations.

I mean, they will see that your purpose to earn online is to get enough funds to help the poor and the disabled. It works even better if you have a children’s home or a home for the elderly.

A Christian blog would also ask for donations. Of course, the church/missioners need support to continue spreading the gospel or helping the poor in the society/church.

Also, the man or woman of God needs funds to be able to preach in as many nations as possible. There would be no problem, therefore, with him trying to earn online by asking for funds from people who read his content.

You see, it is alright to request for donations with such a site as this one, but you bet it might be an uphill task to have people believe they should donate.

However, it could also work wonders if you usually give away gifts inform of eBooks, CDs and the like.

As long as they love the eBooks or whatever products and services you are giving them without charging, they will be more than willing to donate since they desire to receive more from you.

Nonetheless, don’t just request for donations, make it possible for them to send donations when they are able to by adding, for example, a PayPal or a Payoneer button. An international method of payment would go a long way.

Monetize A Website By Offering Online Courses

We do not offer online training because we have been in the industry for too long. Not at all. Ironically, that is what most people believe and say. On the contrary, you offer training because you understand/know something better than the other person. That’s the ugly truth.

This is what makes people pay for training even when they believe it is way too high. Again, people earning less than you in your industry believe that the reason they are not earning as much as you is because they lack what you have. That’s why they can do anything to access the course. Some borrow money. Others spend their entire month’s salary.

Why? They desperately need what (only you) can give. So, it’s not about the number of years you have been doing something; it’s about having special knowledge and skill that somebody else does not have.

Plus, we all have what the other person does not have, but not all we have is a requirement by the other person. On the other hand, we all lack something the other person has irrespective of being in the same industry longer than them.

However, don’t just think of this as a quick way to monetize a website. Far from that. Think about offering quality courses that will make your trainees recommend your services to others.

For example, here is what one of my trainees says about my article writing online course.

Testimonial for monetizing a website

As you seek to monetize a website through online courses, ensure that those who join your course have nothing but praise for the services they paid for regardless of the amount you charge. Let your course make it clear to them why they had to pay that much without you trying to convince them.

You may want to read: the best hedge shears

Let Quality Be The King In Your Website

Assuming that you are just starting and no one has enrolled for the course; how will anyone know that what you have in store is nothing but high value? See, you are focusing on monetizing a website to earn online, right? That being the case, the people you want to join your course (and of course, your first customers), will be from your site. Isn’t that so?

Now here’s how they will know that you are an expert: what you provide on your website.

You see, just by going through my posts in this site, you can easily tell if I can provide quality content or not, and if I can offer high value online courses or not. Period!

So, how do you know if people love what you are giving them? You can check on the comments they give every time you publish content.

Here’s an example of what some of my followers have said about my content.

monetize a website Fredrick

And here’s what Cornelius had to say:

Cornelius monetize a website

Now, I train people on blogging and how to write high-quality articles. The comments here can clearly tell you as a trainer, I understand blogging so well, and I can train others to do so. Not only that, my followers can attest that it is indeed high-value content. That markets my training services without much ado on my side. Isn’t that true?

Likewise, let what you offer on your site tell the world you are an expert in a certain area without them having to ask.

If you do not want to offer courses yet you have special skills, you can provide consultation services.

Generate Leads For Website

I have said it in this article; ranking on Google is not easy. Many new as well as old bloggers are struggling to rank. Therefore, if your site is ranking well, many site owners may reach out to you so that you can generate leads for their site.

How do you monetize a website through leads? Simple, you generate traffic for another website. You do this by introducing your readers to their site.

Whether your readers buy their products and services or not, you still earn because you have driven traffic to their website. See, it is an excellent way to make passive income.

The Parting Point

I did not exhaust all the ways you can use to monetize a website. There are several other ways. Nevertheless, the ones listed here are simple, yet proven to help you earn online even though you do not have 10,000 followers, yet.

My advice is, therefore, to apply each of them at a time and test the results.

Consider reading: How to turn your content into backlinks

Do you know any other way to earn online by monetizing a website? Please share with us in the comments section so that we can learn and grow together. Also, if this article was helpful, do not hesitate to leave a comment.


404 Error: How To Fix It Before Google Deals With You!

Every site, including mine, has once in a while encountered a 404 error. It is dreadful, yes, but at times it is in unavoidable. You don’t know what this error is all about? No need worry. Let me explain so that we can be on the same page.

Anytime you mistype the URL of a page, click on a broken link or a page that longer exist, what you get is what we are referring to as a 404 error.

And as much as it annoys you because you terribly needed the information on that page, Google, too, hates it and they do not tolerate that.

Broken errors will drop a site’s rankings within a very short time.

Where Does A 404 Error Comes From?

Well, there are a couple of things that causes 404 error, and I believe you have the power over them. Even though some people claim that some issues are too complex to handle such as hosting company issues, I believe there are ways to solve a 404 error.

404 error

You see, there are many reliable and professional hosting companies and siteGround is one of them and it is what I use. That to me means that a broken link issue that is as a result of poor hosting company’s server has a solution, right?

Broken links could also be as a result of changing the URL of a particular page then failing to redirect that page. This is fatal, and you will pay for it. You don’t have to wait for such trouble with Google. Redirect the page as soon as you change the URL.

The other thing is that if you do not renew your hosting services, then you will be a victim of 404 errors.

However, there are a couple of names used to refer to the 404 error. These include Error 404 Not Found, 404 Resource not found, 404 Page Not Found, HTTP 404, the requested URL [URL] was not found on this server, 404 File or Directory Not Found.

Now that you know the causes of broken links errors, how do you go about solving them  (maybe even for good!)?

There are a couple of ways of fixing the 404 error issues. Let’s check them out;

How Do You Fix a 404 Error?

Refresh The Page

Reloading the website should be the first thing before you judge the possible reasons the 404 error is showing. I have often seen this in the past with my site. Of course, you know how this error can cause panic and confusion especially if you know that the 404 error is one of the reasons that will cause Google to penalize your site, right?

But before you throw your hands on your head, refresh your page.

f5 404 error If there are no issues with the site, refreshing will sort out the issues.

Otherwise, the error will persist.

What do you do before you start sweating thinking that your site is down?

Correct The Address (If It Is Incorrect)

Sometimes when typing at high speed or with a mind that is too much occupied, there is a high probability of missing some letters when typing the URL of a site you may be searching for.

For example, I missed some letters when typing the URL of one of the pages on my site and pap; a 404 error popped out.

404 Error from incorrect url

That is why it is necessary to look at the URL and ensure that it is correct. Correct the URL then try again.  If the spelling is okay, but the error persists, it is time to get your other device like the mobile phone and try accessing the site.

Change The DNS Server

In some cases, your site could be loading normally on other computers or mobile phones but not your computer. That is why, when you persistently note the 404 error each time you try to access your site or a particular page, before you act, try to access it using another device. That could be your iPad and mobile phone.

If by any chance the site is loading on any of these (or any other) device, then the issue is with the DNS server.

DNS 404 errorIt could be that the ISP is blocking access to that website or webpage. It could also be that their DNS servers have issues.  Whatever the reason, you need to deal with the 404 error, asap. It is annoying, right?

So, what do you do?


Flush the DNS immediately. That way, the DNS cache will be deleted thus resolving the issue. If that does not work, then change the DNS servers since there are a variety of them. And…You can go by the free ones or the public DNS servers.

Delete Cache

Oh, and cache can be irritating at times. When is the last time you cleared cache on your system? What about deleting cookies? If you do not remember, know now that you need to clear your site’s cache and cookies before you read on.

clear cache error 404Cache could be the probable issue you are encountering the 404 error if especially you are able to access the site from another device like a computer in a cyber.

If none of the ways discussed above works, then a serious action needs to be taken, engage the hosting company.

Check If The Site Is Up

A site that is down will definitely cause a 404 error.

So, first, check if your site is up or down. Depending on the tool you are using, you will be notified if the site is down or up.

See the screen shot below showing results for my site.

404 error site upIf it is down, then the solution is none other but contacting your hosting company. We know that at times inevitable issues happen and such could be the case with your hosting company. Nevertheless, once you contact them, they should give immediate support and remedy.

If they do not, it is time to “pack and go.”

Change The Hosting Company

This is one issue I have heard most of my trainees complain about after they try to seek hosting services from a cheap company and days later they can’t access the site. That is why you need to invest enough before starting a self-hosted WordPress blog. If you seek help from the company hosting you and they do not amend the issue or the issue resumes after a couple of days, it is time to seek a different hosting company before your rankings drop.

Over To you

You can choose to have the 404 error destroy your online dreams if you do not deal with them accordingly. The good thing is to keep an eye on your site every now and then to ensure that they are not there. Also, in case you change the URL of any site or page, be kind to yourself, redirect the page or website to the new URL.

Where you identify that there is a broken link, correct immediately.

Was this article helpful? What other topic would you want me to cover?

High-Quality Backlinks: How To Turn Your Content Into Backlinks

Highquality backlinks

Let’s start here: What are backlinks? Any links from other websites to your site are called backlinks. You may also call them inbound or external links. Backlink, just as the name implies, is having another website link back to your site.

But why will anyone want to link back to your site?

People will backlink to your site because they see your content is helpful, informative, resourceful and the like.

What more? If many sites link back to you, Google will automatically know that your content is high quality.

Is Backlinking Crucial?

You see, there are various factors that Google considers when ranking a site. However, there are three major ones. They include the quality of content, backlinks, and rackbrain. In case you do not know what rackbrain is, Here’s an article by backlinko on RackBrain.

If backlinking is a significant consideration by Google when determining where to rank your site, don’t you think it is crucial to consider the quality of backlinks you are using?

See, Google can decide to penalize your site, lower the site’s rankings or rank your site top depending on the quality of backlinks you are using.

As a matter of fact, John Mueller, who is a Google’s representative, affirms that link building can harm your website.

So, choose not to hurt your website’s ranking. How? Don’t just use backlinks; use relevant and high-quality backlinks.

How Do You Differentiate The High Quality From The Poor Quality Backlinks?


Here’s what to ask yourself so as to verify if it is a high-quality backlink.

  1. Does the site have high authority?
  2. Is the site’s niche related to your site?
  3. Have they linked to your site before?
  4. Does the link’s anchor text have your target keyword?
  5. Is the link a dofollow link?

Firstly, NEVER ignore the authority of the site linking back to you. It is crucial. And there’s a tool for that, Ahrefs. Remember, the higher the domain rate (DR), the higher the authority of the site.

Secondly, consider the niche. Is there any relation between the site linking back to you and your site? If there isn’t, then that isn’t a good site to backlink to. It is good to share links with people of the same niche to ensure that those who read your content are people interested in it.

Now, it is not wrong to backlink to only one authority site. But do you think that will do your site much good like having several backlinks from various high authority sites? Definitely not.

Use of keyword shouldn’t be emphasized only when writing content for your blog but also when considering backlinks. So, consider if the link’s anchor text has your target keyword. This will highly increase your rankings.

What about DoFollow links? Let me first explain what they are. These are links that search engine and Google follows so as to reach to the linked site. This shows the authority from the site to the linked site. And…if several reputable sites are linking back to your site; Google will consider your site as a high-value site thus rank it. That’s awesome, right?

Avoid Short Cuts:They Will Harm You

Now, most people, especially new bloggers will sometimes attempt to use black hat SEO so as to rank fast.

But listen to me. ..

There are consequences, and Google is a no joker.

You can play around with words but not with Google.

Google can penalize your site, blacklist it or drop your rankings.

Some bloggers have tried it, and they now attest that it is better to use the safe root (white hat) and arrive years later than use short cuts (black hat) then arrive tomorrow but lose the site the next minute. Jon Morrow of Smart Blogger confirms that he was once a victim.

Here is what he says, “One day, I was on the first page for the term “real estate investment,” raking in a few hundred visitors per day, and the next, my site was just gone. I could still access it by typing in the URL, but the steady stream of search traffic stopped. Completely.”

Actually, Google just blacklisted his site. Do you want to suffer the same consequences?

So, why not learn from such people and escape trouble?

Let‘s divert a little bit so that I can explain what the black hat and white hat is all about.

What Is The Difference Between The Black And White Hat SEO?

Black hat is when you link your site to sites that have a domain authority that is of low quality. It also involves linking to sites that are inactive or spam. One thing with people who always want to use a short cut is that they will never get enough of anything. That means; they will try to link to as many inactive, spam or low quality links as possible.

My friend, you are driving yourself to the “slaughterhouse.” When your rankings drop, you will know that you are already done!

When Google gets hold of you, your site may never rank again after dropping. Of course, no blogger wants to experience that, right?

On the other hand, white hat involves linking to sites with a high-authority domain and building backlinks.

So, How Do You Turn Your Content Into Quality Backlinks?

Provide Pure Gold

I can’t overemphasize writing high-quality content. There is no other way to win in freelancing if you do not produce high-quality content which is what I’m referring to as pure-gold and that is why I have given it a priority. You see, people reach to you because you are providing pure-gold. Or would you want to backlink to some poor content with grammatical issues and plagiarism? Won’t you share the consequences when Mr. Google comes along?  So, you too provide quality and that way; you will have people request to backlink to your site.

The other thing you need to consider is what your competitors are focusing on in your niche. Provide better than them in terms of quality and quantity. Include images where they did not include to ensure that people visiting your site get a better understanding of your content.

This is what I’m trying to tell you. If your competitor has written a 1000 words content, write a 1500 words content without compromising on quality.  If he has used five images, use more but relevant, clear, and catchy ones.

The other thing is the title. Get a better and catchy title. What more? Consider his Meta description as well as a title tag. Use better ones.

It is all about competing with him and ranking higher than him on Google search engine, right?

No matter how long your competitor has been blogging; if you use high-quality backlinks, you can catch up with him, go beyond and stay top of him.

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Build Relationships

Oh yes, you need to announce your existence through the various social media platforms. I mean, you are only starting and you need to create awareness.

That being said; get active on social media. I have done this, and I have seen the impact. Start by creating social media accounts (if you do not have them) such as Instagram, Facebook, Twitter, LinkedIn, Quora, and the like.

Next, connect or network with influencers and other bloggers in your niche.

When they post on social media; comment and answer any questions their followers are asking.

When answering, share resourceful, helpful and irresistible content. Next, if you have a blog post on the same thing or one that relates to what you are posting, share the link. When people read the comment and see it is helpful, they will want to read the blog post too.

Eventually, bloggers and influencers will want to hook up with you. They will link back to you, and you may as well link back to them.

Create An Infographic

Did you know that most researchers are lazy readers? I mean, they want quick access to information. However, even if they are lazy readers, you can still have them get all the information you want. How? Create an infographic. You see, you can use a chart or a diagram to give the same information you could have given through a thousand words, right?

Brian of Backlinko uses Infographics many times, and there is something I love about them. They are well detailed. Check out one of them here. You will definitely love it.

You are definitely not a guru in this.

All right.

Don’t pull your hair.

There are a couple of softwares that can help you create an infographic?

Here they are:,, piktochart, venngage,, and the like.

The determining factor of the right one to use is whether you are on a budget or you need access to a free one.

Do A Detailed Research

I have always encouraged others, especially my trainees to do what I do when I’m researching. That is, in-depth research. Open as many links as possible unless you are writing a very short post. Is that all? No, you need to come up with original content after the research.

I have often heard this, “Do to others as you would want them to do to you.” With that in mind and knowing the consequences of plagiarism, do not copy other people’s content if you would not want anyone to do the same to your content.

Better still, is providing content that is not available anywhere on the internet.

Really? Yes.

Where do you get such stuff? Personal experience.

Personally, I have written content out of personal experience.

Bad or good experiences are a lesson that others can learn from you. Write them down and teach the world.

The latter is even better because when people get such content on your site and nowhere else, you remain to be the only site they can backlink to and that way you end up with so many backlinks. Isn’t that fantastic?

Go ahead, try it.

Guest Post

Guest posting is one way of shouting your name to an audience that doesn’t know you. How do you go about guest blogging? Already, you have a website and have a particular niche that you specialize in, right?

Now, reach out to other high-quality sites in your niche. Be intelligent enough to prove to your target website how guest posting is going to benefit them.

Remember, though you are looking for a way to get backlinks, don’t compromise by providing low-quality content.

However, you’ve got to remember it is a guest post. So, be on the lookout of how they write content including how they format it. Keep the trend. Also, identify the needs of the owners of the site and the site visitors.

Provide solutions in your posts. You can even carry out a survey by looking at the comments in that site. Identify the challenges the site visitors are facing and the questions they are asking.

Write content that addresses all those issues. Let your content be free of grammatical issues and plagiarism.

Be A Regular Contributor

I have mentioned about social media previously in this article. Now, once you create social media accounts, become a regular contributor. I mean; don’t just comment/ post content today then call it over because some people started following you. If you do not persist in contributing, people will forget you. Again, every day new people are joining social media. If you do not participate regularly, the new social media account owners will not know you.

Remember to stick to quality each time you contribute.

Write Testimonials For Other Websites

Writing testimonials for other sites doesn’t go down so well. Not even in me. That’s a fact.

But there’s a secret for doing this that many still do not know. When writing a testimonial for your competitor, you will also have a chance to add a link to your site after your name, right?

Do not just focus on others excelling because of your good testimonial. See, as they excel, you will also be generating backlinks, right?

So, go right ahead.

Point To Note

See, it is not as difficult as you thought it is to build high-quality backlinks. It is easy. Yes, it may take time, but the better way is to go through the safe channel, white hat SEO. The good thing, however, is that once you get to the top of the Google search engine, the rest is history.

I’m not saying that it ends there. No, of course, persistent is the way to go. You keep on following the tactics I have given you here every now and then. Nevertheless, do not forget to keep yourself updated with Google Algorithms which keep on changing.

That’s all.


But just before you go…

Please tell me, have you applied any of the strategies I have mentioned in this article and seen it work?